App Review Guideline

4.2 Minimum Functionality

Apple sees the app as too thin: a repackaged website, a simple list or a single feature that doesn't feel like an app.

Why it happens

• A web view wrapper around a mobile website with little native functionality.
• Very limited content or a single static feature.
• An app that mostly links out to a website.

How to fix it

1. Add native features the website can't offer: offline use, push notifications, device integration, native navigation.
2. Explain in the review notes what the app does that the website doesn't.
3. If it can't be more than a website, ship it as a website.

What to reply in Resolution Center

After the fix is in the build you submit:

Hello App Review team,

Thank you for the review of [app name] [version]. Since the last review we added native functionality: [list, e.g. offline mode, push notifications, native screens], which a website cannot provide.

We have submitted build [build number] with these changes. Please let us know if anything else needs attention.

Best regards