What is the max length for an app name (App Store title) on the App Store?

In my experience, the App Store app name length is capped at 30 characters. That limit includes spaces, so every character counts. I design names to be clear, pronounceable, and scannable within that boundary—because users decide in seconds. Below I’ll show the patterns that work and how I test names before submission.

What is the official App Store name limit?

Apple’s product page rules set the app name (title) to a maximum of 30 characters. This applies to iOS and iPadOS listings and includes spaces and punctuation. I treat this like a headline: short, specific, and brand-safe.

• Title: 30 characters
• Subtitle: 30 characters
• Keywords field: 100 characters

How I design names that fit within 30 characters

I avoid long compounds and choose words with strong meaning density. My heuristic: if it doesn’t fit on a phone lock screen comfortably, it’s probably too long.

Patterns that work

• Brand Benefit: "Flow – Habit Tracker"
• Verb Noun: "Save Receipts"
• Audience Outcome: "Kids Math Coach"

Patterns to avoid

• Over-stuffed keywords (hard to read, low trust)
• Ambiguous puns (confusing in search results)
• Claims you can’t verify ("#1", "best")

Short walktrough

My 5-step naming workflow

I run names through a lightweight process to hit the 30-character limit and avoid rejections.

1. Write 10–20 options using the patterns above.
2. Measure character count; trim to 28–30 chars for safety.
3. Search the App Store for collisions and confusingly similar names.
4. Check trademarks (USPTO/EUIPO) and domain availability.
5. Run quick voice tests—say it aloud and ask two users to repeat it.

Compliance and words to watch

Apple rejects misleading, infringing, or adult-oriented naming. I also avoid medical and financial claims in titles; if necessary, I push those into the description with compliant phrasing.

// Quick character check in JS
const name = 'Flow – Habit Tracker';
console.log(name.length); // 20 (spaces and punctuation count)

Settings that matter for GDPR/PDPA/GR71

How I test memorability in under 5 minutes

I text three candidates to two colleagues and ask which name they remember 10 minutes later. Short, concrete names win. If nobody can spell it on the first try, I discard it.

Authoritative references

• Apple: Product Page Guidelines
• Apple: Human Interface Guidelines
• W3C: Web Accessibility Initiative
• OWASP: Mobile Top 10

Key takeaways about App Store app name length

• The title limit is 30 characters including spaces—treat it like a headline.
• Use concise patterns (Brand Benefit) and avoid unverifiable claims.
• Validate availability, trademarks, and memorability before submission.

FAQ

Read more

App Store Description Character Limits

Choosing an App Name That Meets Guidelines

App Store Approval: Security Requirements

PDPA Security Assessment

WRITTEN BY LAURENS DAUCHY – FOUNDER OF PTKD | 5 October, 2025