App Store app name selection guide - guidelines and availability

    How do I select an app name that meets Apple's guidelines (and isn't already taken)?

    After naming hundreds of apps for the App Store, I can tell you that choosing an app namethat meets Apple's guidelines and isn't already taken requires a systematic approach. The key is understanding Apple's specific requirements, checking availability thoroughly, and having backup options ready. I always start with my ideal name and work through alternatives until I find one that's both available and compliant.

    Apple's app name guidelines you must follow

    Apple has specific requirements for app names that I always check before submitting:

    • Character limit: Maximum 30 characters (including spaces)
    • No misleading names: Can't imply functionality your app doesn't have
    • No trademark violations: Can't use protected brand names or logos
    • No inappropriate content: Must be suitable for your app's age rating
    • No generic terms: Can't use overly generic words like "App" or "Game"

    How I check if an app name is available

    I use a multi-step process to verify app name availability:

    Step 1: App Store search

    Search the exact name in the App Store to see if it's already taken by another app.

    Step 2: Trademark database check

    Search USPTO and international trademark databases to avoid legal issues.

    Step 3: Domain availability

    Check if the corresponding domain name is available for your website.

    Step 4: Social media handles

    Verify social media handles are available for consistent branding.

    Short walktrough

    My proven app naming strategy

    I follow a specific formula that balances creativity with compliance:

    Start with your core value

    Identify the primary benefit your app provides and build the name around it.

    Keep it memorable and pronounceable

    Users should be able to remember and say your app name easily.

    Consider search optimization

    Include keywords that users might search for when looking for your type of app.

    Test with real users

    Get feedback from potential users to ensure the name makes sense to them.

    Common naming mistakes I avoid

    These mistakes consistently cause problems in the App Store:

    • Too generic: Names like "Calculator" or "Notes" are usually taken
    • Too long: Names that approach the 30-character limit are hard to remember
    • Hard to spell: Unusual spellings make your app hard to find
    • Misleading claims: Names that promise more than your app delivers

    My backup naming strategy

    I always prepare multiple name options in case my first choice isn't available:

    Primary: "BudgetTracker"
Backup 1: "MyBudget Pro"
Backup 2: "Smart Budget"
Backup 3: "Budget Manager"
Backup 4: "Personal Finance"

    Industry-specific naming considerations

    Different app categories have specific naming conventions I follow:

    Health and fitness apps

    Avoid medical terminology. Use "wellness," "fitness," or "health" instead of "medical" or "treatment."

    Financial apps

    Be careful with investment language. Use "budget," "finance," or "money" instead of "trading" or "investment."

    Educational apps

    Focus on learning outcomes. Use "learn," "study," or "education" instead of claiming to replace formal education.

    Settings that matter for GDPR/PDPA/GR71

    For apps targeting Europe and Southeast Asia, consider privacy-focused naming.

    • Include GDPR-friendly terms for EU markets ("Privacy," "Secure," "Private")
    • Reference PDPA compliance for Singapore/Malaysia ("Data Protection," "Privacy-First")
    • Mention GR71 alignment for Indonesia ("Secure," "Protected," "Private")

    Regional guides: PDPA ·GR71

    How I test app names before submission

    I always run my chosen names through this checklist:

    • Apple guidelines check: Verify the name meets all Apple requirements
    • Availability verification: Confirm the name isn't taken anywhere
    • Trademark search: Check for potential legal conflicts
    • User testing: Get feedback from potential users

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    Key takeaways about selecting App Store app names

    • Follow Apple's 30-character limit and avoid misleading or trademark-violating names
    • Check availability across App Store, trademarks, domains, and social media before committing
    • Consider privacy-focused naming (GDPR/PDPA/GR71) for European and Southeast Asian markets

    FAQ

    Can I change my app name after launch?

    Yes, but it requires a new app submission and review. I recommend getting the name right from the start.

    What if my ideal name is taken?

    I always prepare 3-5 backup options. Consider variations, synonyms, or adding descriptive words.

    Should I include keywords in my app name?

    Yes, but naturally. Include relevant keywords that users might search for, but keep the name readable and memorable.

    Read more

    iOS security
    iOS App Security Best Practices 2025
    App Store approval
    App Store Approval: Security Requirements
    Testing tools
    Mobile App Security Testing Tools (DAST/SAST)
    GR71
    GR71 Security Testing & Compliance

    WRITTEN BY LAURENS DAUCHY – FOUNDER OF PTKD | 5 October, 2025