What is the current average App Store review time in 2025 (roughly)?

My rough 2025 averages: bug‑fix updates 12–36 hours, feature updates 1–3 business days, first submissions 1–3 business days (longer for sensitive categories). These are planning baselines, not guarantees.

The spread depends on complexity, privacy clarity, purchase flows, and current queue volume. I’ll outline the buffers I use so teams launch on time.

Category‑by‑category expectations

• Bug‑fix updates: 12–36 hours.
• Feature updates: 1–3 business days.
• First submissions: 1–3 business days (finance/health/UGC can be longer).

Short walkthrough

When to add buffer

• Holiday windows or Apple event weeks: add 1–3 extra business days.
• Apps with new IAPs, permissions, or UGC: treat as mini‑launch.
• New developer accounts or prior rejections: expect extra scrutiny.

Settings that matter for GDPR/PDPA/GR71

• Region‑aware consent aligned with tracking behavior.
• Transparent data categories and purposes in policy.
• Reachable contact for data rights.

References: Apple Review Guidelines, OWASP MSTG, Google Play Data safety.

FAQ

Can expedited review change these averages?

Yes for critical fixes; otherwise plan with the baselines above.

Why did my review take longer than the baseline?

Complex changes, privacy clarifications, or peak periods extend timelines.

How can I tighten my own average?

Track your internal cycle time, fix the top recurring blockers, and submit earlier in the week.

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