The hope behind this question is that the marketing URL is a quick-edit field like promotional text. It is not. The marketing URL is part of your app version's metadata, so changing it means submitting a new version rather than flipping a setting on the live listing. There is one field designed for free, anytime edits, promotional text, and knowing which fields are which saves you from waiting on a version submission for a small change. Here is what you can change instantly and what you cannot.
Short answer
No, you generally cannot change the marketing URL without submitting a new version. The marketing URL, along with the support URL and the "What's New" text, is editable as part of submitting a new app version, not as a free-standing edit to your live listing. Per Apple's reference on editable properties, the field that you can change at any time without a new version is promotional text. So if all you want to update is the marketing URL, you typically have to create and submit a new version, whereas promotional text is the field built for instant changes. Plan URL changes around a version update, or rely on promotional text for messaging you may want to revise often.
What you should know
- Marketing URL needs a new version: it is not a free-standing edit.
- So do support URL and What's New: the same submission-bound group.
- Promotional text is editable anytime: the field designed for instant changes.
- It is version metadata: the marketing URL travels with the app version.
- Plan accordingly: bundle a URL change with your next version update.
Can you change the marketing URL without a new version?
Not as a standalone edit. The marketing URL is tied to your app version's metadata, so App Store Connect lets you set or change it when you are submitting a new version, not as an independent change to the already-published listing. This puts it in the same group as the support URL and the "What's New in This Version" text, which are likewise edited in the context of a version submission. The reasoning is that these fields are part of how a specific version is presented, so Apple treats changing them as part of shipping a version rather than as a live-listing tweak. If you were expecting to swap the URL the way you edit a website link, that expectation does not match how the field is handled.
Editable anytime versus requires a new version
The split is narrow but worth memorizing. The table shows it.
| Metadata field | Change without a new version? |
|---|---|
| Promotional text | Yes, editable at any time |
| Marketing URL | No, with a new version |
| Support URL | No, with a new version |
| What's New in This Version | No, tied to the version |
| Description, keywords, screenshots | No, with a new version |
The practical takeaway is that promotional text is your one lever for instant, frequent updates, while almost everything else, including the marketing URL, moves with a version submission. So put messaging you expect to revise often into promotional text, and treat the marketing URL as something you set deliberately and change when you next update the app.
What do you do if you need to change it?
Bundle the change with a version update, or use the field built for flexibility. If you have an app update coming, simply update the marketing URL as part of that submission, which costs you nothing extra. If you need to change it sooner and have no update planned, you create and submit a new version to carry the metadata change, which goes through the normal process. For anything you genuinely need to be able to revise on the fly, such as a promotion or a changing message, use promotional text instead of the marketing URL, since that field is editable at any time. Choosing the right field upfront avoids tying a small text change to a full version submission later.
What to watch out for
The first trap is assuming the marketing URL behaves like promotional text and planning around an instant edit that is not available. The second is pointing the marketing URL at a page you may need to change frequently, when the page contents can change freely even though the URL itself cannot; update what the URL points to rather than the URL. The third is forgetting that a new version means going through submission, so leave time for it. Editing metadata is unrelated to your app's security, so it sits apart from a pre-submission scan such as PTKD.com (https://ptkd.com), which reads the binary against OWASP MASVS; the URL change happens entirely in App Store Connect.
What to take away
- You generally cannot change the marketing URL without submitting a new version; it is version metadata, like the support URL and "What's New."
- Promotional text is the one field editable at any time without a new version, so use it for messaging you expect to revise.
- To change the marketing URL, bundle it with your next version update, or submit a new version if you need it sooner.
- Point the marketing URL at a page whose contents you can edit freely, since the page can change even though the URL field cannot without a version.
