No, the App Store Connect marketing URL is not required. It is an optional field where you can link to your app's marketing website or landing page, and your product page will show it if you provide one. The two URL fields that are required are the support URL and the privacy policy URL; the marketing URL is not. It is used to give users a place to learn more about your app beyond the store listing. You can use your homepage, though a page specifically about the app is better, and whatever you use should be a working, relevant link.
Short answer
The marketing URL is optional, unlike the support URL and privacy policy URL, which are required. Per Apple's app information reference, the marketing URL links to a page with more information about your app and appears on your product page when provided. You can leave it blank, or use your homepage or a dedicated app page. Whatever you use must be a working, relevant link, since a broken or misleading URL is a metadata issue that can cause a rejection under the App Store Review Guidelines. Provide the required support and privacy policy URLs, and treat the marketing URL as a helpful extra.
Is the marketing URL required?
No, it is optional. You can submit and publish an app without entering a marketing URL, and doing so does not affect approval. Apple distinguishes between the URL fields that are mandatory and those that are not, and the marketing URL falls in the optional group, so leaving it empty is perfectly acceptable.
The fields you must provide are different. The support URL is required, because users need a way to get help, and the privacy policy URL is required for all apps. The marketing URL sits alongside these as an optional addition, so the practical point is that you should not confuse it with the required URLs: skipping the marketing URL is fine, but skipping the support or privacy policy URL is not. A submission held up over a URL is far more often a missing or broken required URL than anything to do with the optional marketing one.
What the marketing URL is used for
The marketing URL is used to link users from your App Store product page to a page with more information about your app, typically a marketing website or a landing page. When you provide it, the App Store shows it in the information section of your listing, giving interested users a route to learn more than the store description alone offers.
Its purpose is promotional and informational rather than functional. Unlike the support URL, which exists so users can get help, the marketing URL is there to present your app, share its features, or connect to your broader web presence. Because it is optional, you add it when you have a page worth linking to and skip it when you do not, without any effect on whether your app is approved. Think of it as a courtesy link for curious users rather than a field you must fill in to ship.
Marketing URL vs support URL vs privacy policy URL
It helps to keep the three URL fields straight, because they serve different purposes and have different requirements. The support URL is required and points to a page where users can get help with your app, such as a support or contact page. The privacy policy URL is required and points to your app's privacy policy, which all apps must have.
The marketing URL is the optional one, linking to a page that promotes or describes the app. Because only the support and privacy policy URLs are required, those are the two you must get right, while the marketing URL is a bonus. All three, if provided, must work and be relevant, but only the first two are conditions of submission, and confusing the optional marketing URL with the required ones is a common misunderstanding.
Can you use your homepage?
Yes, you can use your homepage as the marketing URL, and it is acceptable as long as it is relevant to the app. If your homepage presents the app or is closely tied to it, linking to it is reasonable, and many small developers do exactly that rather than build a separate page. Apple does not require a dedicated app page for the marketing URL.
That said, a page specifically about the app is usually better than a generic company homepage. A dedicated landing page that describes the app's features gives users who click the link more of what they are looking for, which serves the field's purpose more directly than dropping them on an unrelated corporate front page. So use your homepage if it fits, but prefer an app-specific page when you have one, and make sure whichever you choose actually loads and is relevant to the app rather than an unrelated corporate page.
Best practices for the marketing URL
If you provide a marketing URL, a few practices keep it useful and problem-free. Make sure the link works and points to the intended page, since a broken or wrong URL, even in an optional field, is a metadata issue that can cause a rejection. Point it at content that is genuinely relevant to the app, not an unrelated page, and keep it current if your site changes.
Beyond avoiding problems, treat the marketing URL as a small opportunity. A clear page that reflects the app gives interested users somewhere to go, which is the whole point of the field. If you do not have such a page and do not want to link your homepage, it is entirely fine to leave the marketing URL blank, because it is optional and its absence does not hurt your listing.
The URL fields compared
Seeing the fields together clarifies which matter most. The table below compares them.
| Field | Required? | Purpose |
|---|---|---|
| Support URL | Yes | A page where users get help |
| Privacy policy URL | Yes | Your app's privacy policy |
| Marketing URL | No | A page with more information about the app |
| Any URL you provide | Must work | Broken or irrelevant links risk rejection |
Read the table to prioritize. The support and privacy policy URLs are the ones you must provide and get right, the marketing URL is optional, and any URL you do include has to be a working, relevant link.
Checklist
A short check keeps your URLs correct. The checklist below covers it.
| Check | Action | Done? |
|---|---|---|
| Marketing URL is optional | Leave it blank or add a relevant page | [ ] |
| Working link | Confirm any URL you provide loads correctly | [ ] |
| Relevant content | Point the marketing URL at the app, not unrelated content | [ ] |
| Required URLs | Provide the support and privacy policy URLs | [ ] |
| Keep current | Update URLs if your site changes | [ ] |
The most important thing is not to mistake the optional marketing URL for a required field or to overlook the required ones. Provide the support and privacy policy URLs, add a working, relevant marketing URL if you have a good page, and otherwise leave it blank without concern. Getting that priority right, required URLs first and the optional one second, is really all there is to managing these fields.
What to take away
- The App Store Connect marketing URL is optional; the support URL and privacy policy URL are the required ones.
- The marketing URL links your product page to a page with more information about the app, such as a landing page or website.
- You can use your homepage if it is relevant to the app, though a dedicated app page is usually better.
- Any URL you provide, including the optional marketing URL, must work and be relevant, since a broken or irrelevant link can cause a rejection.
- URL fields are metadata, not security; scan your build with PTKD.com for the security matters these fields do not touch.
